Maria Tropnikova | AI creative portfolio

Creative work

Concept and experimental projects made with AI tools, from fragrance campaigns to fashion shoots. Brand concepts are independent spec work and are not affiliated with the brands mentioned.

Dreams of Elsewhere

An experimental Instagram account

I started this account to see how far AI could go in building mood, story and realism. One of its videos passed 1 million views in under a month.

Watch the 1M-view video

Still from the Dreams of Elsewhere video: a first-person view down a glowing water slide into a tiled indoor pool with arched windows and palm trees

Bitter Peach

Tom Ford fragrance concept

Nine images that build one world around a single scent, from the fruit and the vanilla to the bottle and the woman who wears it.

Independent concept, not affiliated with Tom Ford.

Tom Ford Bitter Peach bottle standing among curved amber glass

Close-up of ripe peaches and peach slices

A coupe glass of amber drink and a peach slice beside the perfume bottle on a dark bar

Close-up of amber liquid pooling in warm sunlight

Portrait of a model in a coral dress holding the bottle against her cheek

A peach with a bite taken out, on a terracotta surface

Model's lips and shoulder with the bottle held against her collarbone

Vanilla pods, cacao beans, resin and wood on terracotta

Flat lay of the bottle with peaches, leaves, vanilla pods and amber resin

Le Libre

YSL perfume campaign concept

A model, a bottle wrapped in a gold snake, a minimal chocolate tart with gold leaf, and a hand with a gold ring. Four images kept in one palette, plus two short animations: a realism test and the snake climbing the bottle.

Independent concept, not affiliated with Yves Saint Laurent.

Four-image collage: a model in a gold glitter dress, a perfume bottle wrapped by a gold snake, a chocolate tart with gold leaf, and a hand wearing a gold ring

Model: realism test

Snake movement animation

From outfit board to photoshoot

AI fashion concept

An outfit board, a LoRA-trained model, and a photoshoot of her wearing the look.

Flat-lay outfit board: burgundy leather jacket, glitter halter top, black wide-leg leather trousers, burgundy boots, handbag, sunglasses, gold earrings and a watch — The outfit board

The LoRA model, standing in a blue ribbed knit set — The LoRA model

Model in a burgundy leather jacket and black leather trousers, seated on a chrome chair

Close-up of a gold watch on a burgundy leather strap, with the jacket cuff and leather trousers

Model lying back against a pale wall in the full burgundy and black leather look

Model standing with both arms raised overhead in the full outfit

Close-up portrait of the model holding the jacket lapel

Model seated on a stone block beside a burgundy patent handbag

Character LoRA experiments

Personal practice

Training a LoRA on Nick Wilde to test consistency across outfits and settings: one Louis Vuitton-inspired look and one original outfit concept.

Fan experiment. Nick Wilde belongs to Disney. Not affiliated with Louis Vuitton.

Nick Wilde leaning on a stone block in a floral tweed jacket and trousers with a green turtleneck — Louis Vuitton-inspired outfit

Nick Wilde crouching in an orange t-shirt and green trousers beside a green bag — Original outfit concept

Tools

The AI tools I work with every day, and the ones I lean on most for building images and video.

Everyday toolkit

Midjourney
Magnific
OpenArt
Syntx AI

Most-used for image and video

GPT Image
Kling
Seedance
Krea
Veo
Omni

Strategy: Da Bureau

A six-post Instagram plan for Da Bureau, an architecture and interior design studio. Every post has a job, from proof and sensory experience to surprise, saves and shares, and the people behind the work. Each comes with on-image copy, caption, visual direction and a production hand-off, built inside the studio's existing black, white and lime design language.

Cover slide: Six posts. Six reasons to care. Da Bureau Instagram creative direction

The brief: six content jobs, from proof to people and point of view

The existing designer system: black, white and lime, oversized type, photography with type

Post 01, Addresses, not renders: a five-slide carousel showing real projects

Post 02, Put your headphones on: a short sound-led reel

Post 03, It should feel electric: a statement post in the studio's lime and oversized type

Post 04, Breaking the 4th wall: a carousel that moves from the team into the spaces

Post 05, Staircase: one continuous image across a carousel to drive saves and shares

Post 06, Anya: an editorial feature on one of the founders

The six-post system: every post has a job, plus the hand-off steps

Scroll sideways to browse all ten slides.

Background

The AI work sits on top of seven years in entertainment IP, platforms and creators, from running YouTube channels to negotiating distribution deals.

Oct 2023 to now

Business Development Manager

Animaccord (Masha and the Bear), since Dec 2024. Before that, Digital Project Manager.

I manage and grow an international account portfolio across 20+ markets, structure co-branded frameworks with TV and telecom platforms, and take pitches to retail, fashion and travel brands. Earlier in the role I led the Baby Shark x Masha and the Bear collaboration, which earned 16M+ organic views.
Oct 2022 to Aug 2023

Brand Manager

Animaj, promoted from Senior Digital Content Manager

I led digital brand initiatives with creative, production and marketing teams, and used performance data to refine positioning and campaign reach.
Nov 2021 to Sep 2022

LIVE Talent and Events Operations Manager, Eastern Europe

TikTok

I recruited and managed relationships with creators of 1M+ followers and talent agencies, and guided them on TikTok Shop and live-shopping activations.
Apr 2019 to Nov 2021

Senior Content Manager, YouTube Publisher Operations

Animaccord, promoted from Content Manager

I owned monetization and ad strategy for 20+ YouTube channels and worked with Google partner managers to grow the flagship channel from 10M to 20M subscribers in 6 months.

Brands and platforms

Co-branded frameworks and distribution work with Samsung TV Plus, LG Channels, Netflix, Vodafone, Titan OS / Philips and Xiaomi TV+.

Strategic partnership conversations and pitches with Booking.com, Guess and Zara, plus YouTube Shopping and Live Commerce concepts developed with Google partner managers.

Learning

AI content creation course

Studied with Christina Galan, learning AI-powered content creation workflows. Her Instagram

Gora Academy

Completed the programme and earned a certificate.

MA (Hons) Film Studies

University of St Andrews, 2014 to 2018. Second Upper Class Honours.

Let's make something together

Based in Dublin with an EU passport. I speak fluent English and native Russian. Write to me about AI creative projects, brand collaborations or partnerships.

mvtropnikova@gmail.com LinkedIn